G-SHOCK is proud to present Project 900, a series of watches that are engineered and inspired by the tough look of industrial tools. This new line-up of heavy-duty models that are great for wear in both tough environments and as a street fashion wrist accessory. This collection is the quintessential marriage of G-SHOCK’s tough heritage with their ability to constantly create and inject freshness into their watches.
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The industrial design motif of these models is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency. The black resin band of the GA-900E model comes with both a black resin band and a cloth band that is interwoven with highly visible reflective yellow material.
In addition the GA-900 has an estimated 7-year battery, making it the longest lasting battery for a non-solar G-Shock watch with an analog display.
The debut models include the black and yellow GA-900A-1A9DR (S$179), black and orange GA-900C-1A4DR with cloth band (S$189), and black GA-900E-1A3DR with interchangeable reflective green band (S$229).
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