SEVEN LUCKY GODS | G-SHOCK Watches Singapore



The Seven Lucky Gods are worshipped as part of a Japanese belief system derived from a blending of indigenous and Buddhist beliefs, and refers to the seven gods Ebisu, Hotei, Benzaiten, Bishamonten, Daikokuten, Jurōjin, and Fukurokuju. Belief in the Seven Lucky Gods dates from the end of Japan’s Muromachi period, and has continued into the present day.

Completing the full set of the Seven Lucky Gods G-SHOCK will allow you to create all of the letters and the hyphen in “G-SHOCK”.


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The first of seven gods, Ebisu is the only Japanese God in the Seven Deities of Good Fortune based on the G-7900. In addition to the base red colouration, a seam bream is depicted in gold on the watch strap keeper, symbolizing a bountiful catch.

Ebisu is called the only Japanese God in the Seven Deities of Good Fortune. There are two views that one is the history from he was "Hiruko" who is a child of Izanami and Izanagi, and the other is from "Kotoshironushi-no-Kami". From his style with a sea bream in his left hand and a fishing rod in his right hand, he is widely familiar as the God of a large catch and a good business.  

The lone goddess of the Seven Lucky Gods, Benzaiten, based on the popular BABY-G BGD-560. With drawings on the strap and case, depicting Benzaiten's biwa, represents the blessing of music; precious jewels, represents wealth and fortune; and coral, the symbol for god of water.

Benzaiten (Bensaiten) is the only a Female God in Seven Deities of Good Fortune. She was originally the Water God meaning of "The Saint River" and has been believed as the God for music and art. After that, the Kisshoten's personality had been included, and not only music or art, but also she is respected as the God who brings the fortune and the treasure. 

The Hotei model is based on the DW-5600, taking on the form of G-SHOCK when it originated. The design on the watch strap keeper is of a folding fan, another of the god’s possessions. The Hotei model is based on the theme of a god that invites good luck.

He had been named Hotei that came from having a big bag with foods etc. in it. He was the only existed person in the Seven Deities of Good Fortune, and the Zen-monk Kaishi in Tang was his model. "Fortune comes to a merry", "the Marital harmony" and "Children" are given because he had always been living with a smile. 

The Bishamonten model is based on the DW-6900, a standard digital model whose defining characteristic is a third indicator. The overall design is one of good luck, with the watch strap keeper being adorned with a treasure box carried by Bishamonten and with the band featuring an armor and helmet motif. The letter “H” appears in the EL backlight.

Bishamonten is only the general appearance in the Seven Deities of Good Fortune. He is originally the God to guard the North area in India. And he is also called "Tamonten" who is a God of the Four Devas protecting Buddhism and listening to a sermon a lot. As the God who presides treasures, riches and honors with a treasure bar in his right hand and a treasured pagoda in his left hand, he has faith regardless of the priests and laymen. 

The Daikokuten model based on GX-56, with the watch color representing the strength of Daikokuten. Band displaying a magic hammer and mouse motif with three small oval-shaped Japanese coins on the strap keeper to represent the god of treasure or fortune.

Daikokuten is called a Shiva incarnation of Hinduism, and made a syncretic fusion of Shintoism and Buddhism with Ohkuninushi-no-Mikoto in Edo era. He has a big bag on his back, a mallet of luck in his hand and put a hood on, and such his style is generally well known. He has faith widely as the God of fertility who holds the earth and foods.

Based on DW-5750E, return to the origins of G-SHOCK.  is an incarnation “The South Pole Old Star” that was rarely seen in China. He is respected as the God of longevity because he is fond of liquor and has a peach of eternal youth and longevity.

Jurōjin is an incarnation “The South Pole Old Star” that was rarely seen in China. The stylJurōjine he has a stick tied with a scroll and is attended a deer. He is respected as the God of longevity because he is fond of liquor and has a peach of eternal youth and longevity. There is an affirmation that he has the another name and the same body with Fukurokuju.

The Fukurokuju model, seventh in the series, takes its base inspiration from the GBD-800 model. The pattern on the band brings pine trees, bamboo, and Japanese plum trees together with the crane and tortoise, animals that herald good fortune. The watch strap keeper features three marks that represent the three Chinese characters in the god’s name, “Wealth:福 (fuku)”, “Allowance: 禄 (roku)” and “Long Life:寿 (ju)”, to create a vivid design. 

Fukurokuju is the God that deified in Taoism of China, Soh. A long head, a long beard and big lobes are characteristics and always with a crane and a tortoise. As the name of “Wealth:福 (fuku)”, “Allowance: 禄 (roku)” and “Long Life:寿 (ju)” shows, he will bring happiness, fortune and long life. There is a case to identify him with Jurōjin.

Original Artwork

The creation of G-SHOCK models for the Seven Lucky Gods was broken into two major stages, the watch and the packaging. Rather than creating images that depicted the gods directly, the design focused on drawing connections to the seven gods’ characteristics and origins for the motifs and decorations on the watches. The design for the packaging involved illustrations of children enjoying sports and other activities supported by the G-SHOCK brand alongside the Seven Lucky Gods.

The Artist: Toshikazu Nozaka

Toshikazu Nozaka, based in Tokyo, has been devoted to building plastic models and art objects, painting, and skateboarding since young, and was a professional skateboarder in his 20s. He is currently engaged in activities both in Japan and other countries as an artist and skateboarder. Many Japanese painters who were active since the end of Edo period through the Meiji period has high respect and admiration for his works. His dreams were to create something in modern society based on influences back in the day.

Ebisu, Benzaiten, Hotei, Bishamonten, Daikokuten, Jurōjin and Fukurokuju have been released.

Available now at all G-SHOCK Boutiques.