As featured on Worn and Wound, December 5, 2019
G-SHOCK has always been associated with tough watches that can stand up to literally anything, but with the MT-G line, G-SHOCK has allowed themselves to take a step into the luxury segment. The MTGB1000XBD-1 is an all new, premium G-SHOCK rendered in a sleek polished black finish. It incorporates a number of features that not only add to the watch’s durability, but enhance its appeal as a high-end, statement-making timepiece. The carbon layered bezel, for instance, not only provides additional shock-resistance, but it also keeps the watch light and wearable. Red accents throughout play off of the dark tones of the case and band, resulting in a modern and stylish look that is sure to be noticed. Like all G-SHOCKs in the MT-G line, the watch uses a combination of metal and resin in its construction that gives it a premium feel while ensuring it’s every bit as impervious to shock, moisture, and everything else life throws at it, as any other G-SHOCK.
In terms of pure functionality, the MTGB1000XBD-1 is at the top of the G-SHOCK food chain. Here you’ll find all the standard G-SHOCK features consumers expect: 200 meters of water resistance; a full auto calendar; the usual suite of timing features, including a stopwatch, countdown timer, and a world time option; as well as a Dual Dial Display and a Super Illuminator LED light. But the tech doesn’t stop there. Additionally, the MTGB1000XBD-1 is equipped with premium G-SHOCK features, including Bluetooth connectivity and Two Way Time Sync technology. Bluetooth connectivity allows the user to control many of the watch’s features directly from their smartphone, allowing for unmatched ease of use and convenience through the G-SHOCK Connected App. Two Way Time Sync technology allows the watch to connect to an atomic timekeeping signal anywhere in the world, ensuring that travelling with your G-SHOCK doesn’t mean skipping a beat in terms of timekeeping. The MTGB1000XBD-1 also includes Tough Solar technology, allowing it to be charged by light, never needing a battery.
This year, the MT-G series turns 20 years old. From the beginning, the line sought to bring something a little different to the G-SHOCK customer.
“MT-G’s brand concept comes from the fusion of metal and resin,” we were told by a G-SHOCK product specialist. “We have created new designs that unite shock resistance and beauty by combining fine resin, while taking advantage of the metal texture.”
This formula has proven to be successful over the past two decades, with consumers recognizing the MT-G series as a premium product that still carries the key components of G-SHOCK’s heritage.
Models in the MT-G family straddle the line between performance and luxury in a few key ways. First and foremost, nothing is lost in terms of robustness.
“MT-G is one of our premium lines so we dedicated extra effort to creating a new shock-resistant structure that includes special features such as a core guard structure that makes use of the characteristics of materials like metal and carbon,” explain the G-SHOCK team.
Quality is enhanced by a laser focus on key details, such as the finishing of the metal cases, the movement of the hands, and the improved visibility offered through the sapphire glass and LED light.
The use of carbon in G-SHOCK watches is a relatively recent development, and the team of product designers have incorporated the material into the MT-G series in a few different ways. Not only does carbon fiber provide additional structural support to the case in the event of an impact, but it has been used on the exterior of a watch for the first time in the MT-G series.
“Since the bezel is made of carbon, the layered section is beautiful when viewed from the side,” we’re told by G-SHOCK’s product team. Additionally, when the bezel was made of metal, the edges were beveled, but with the carbon bezel, the surface is now completely flat. “As a result,” says the G-SHOCK team, “[the watch] looks slimmer and easier to wear even in a business environment.”
The bezel alone took a year and a half to develop, and it was just one of the many engineering challenges associated with creating the MTGB1000XBD-1. The calculation G-SHOCK designers are continuously making is how to balance functionality with size and weight. As consumers demand more features, the size of the finished watch inevitably increases. Luckily for G-SHOCK, many of their customers prefer a large watch, but advances in the use of carbon and other materials mean that those who are after a smaller, lighter, timepiece with the most modern G-SHOCK tech might be in luck in the future.
The MTGB1000XBD-1 is rugged and refined, and thanks to its new core-guard structure, carbon reinforced case, and sapphire crystal, it’s exceptionally durable. With this watch, modern materials and connected technology meet the tried and true G-SHOCK values of absolute toughness to create a timepiece that is truly high end but also happens to be virtually indestructible.
Original article can be found here.
Article content has been adapted and all image credits to Worn and Wound ©